Spring Retirement

Naming, branding and more

The Brief

A new venture set up by clients who we had worked with at their previous business, our first task was to come up with a name which would be memorable and relevant to the nature of the client. A small team of incredibly committed, positive thinkers, we wanted something which would reflect their determination to make their care for their clients a new start to a good phase of their life. We found that professionals and patients alike enjoyed the Spring Retirement name, offering a contrast to the usual talk of the autumn of life and that it does a great job of introducing a team devoted to, as we phrased it in their value proposition, helping their clients to enjoy life more. Beyond the name, we were also asked to design the identity, a simple website and all communications.

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What we did

  • Brand and Creative Strategy
  • Branding & Identity
  • Copywriting
  • Literature
  • Logo Design
  • Naming
  • Website Design
Our vibrant colour palette for Spring Retirement symbolises new growth. It embodies the optimism of its people and their determination to create new beginnings for their elderly clients, helping them to enjoy life more.
By exploring and testing different colour palettes across all brand touchpoints, we use colour as a subliminal language; another way to communicate your brand.
We chose Cocon Pro as the primary typeface because it feels friendly yet professional.
Our brand toolkit folder consists of logos, images, social media templates and brand assets with easy to understand usage guidelines.
Press advertisements

“We hired Real Branding because they did such a brilliant job with our previous business. They’ve now done it again, providing a level of quality I’ve not experienced anywhere else.”

Richard SharplesCEO, Spring Retirement

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