
The Brief
A charity which enables people with physical and mental disabilities to enjoy an active social life, Social Life Opportunities was hampered by a confusing name (Solo – short for Solihull Life Opportunities) and by communications which didn’t do it justice. Our recommendation was that the ‘Solihull’ be changed to ‘Social’, with the long form of the name being used by default. Thus those who knew & loved the charity could continue to use the ‘Solo’ moniker. At the same time, new service users (‘members’) could be attracted via a striking new identity and website - and not led to think, as our research highlighted, that it might be a dating agency.
What we did
- Brand and Creative Strategy
- Brand Discovery
- Branding & Identity
- Copywriting
- Logo Design
- Naming
- Stakeholder research
- Website Design







