Aqualisa

The Brief

To help Aqualisa secure more EU resellers by highlighting their flagship digital shower product. The problem was one often faced by shower manufacturers: what do you show? Indeed, what is a shower? To Aqualisa engineers, the bit we all think of when picturing a shower, i.e. a shower head with water spraying out of it, is just the delivery mechanism. Hence, before our involvement, Aqualisa were leading with an image of their control panel, because that’s the face of their smart technology. We took a different approach, opting instead to show a key benefit of the product – you can tell the shower (and soon, your bath) to turn on, via your phone.