Vita Vivet is a brand new company which has just launched its first product – a distinctive backpack available in four colours – via Facebook, Instagram and a new e-commerce website, designed and built by Blue Moon Creative. Supporting the launch via his Instagram account was the star of MTV’s ‘Ex on the Beach’ reality TV series, the intricately-tattooed Chet Johnson. Chet has over 400,000 followers on Instagram.
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