We love working with local retailers. Hot on the heels of online-only youth market brand Vita Vivet, which we launched last month, comes Ochre – a ladies fashion brand with a walk-in shop in Pershore’s Royal Arcade.
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Like sister brand Tappers, for Ochre we are combining the credibility of a high street presence, with the reach of email marketing and direct marketing via local leisure destinations and direct mail. Online sales will follow.
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Though in an established location for ladies fashion, Ochre is tucked away off the High Street. Our promotional material thus included prominent use of the address and a map to make sure people knew of the shop opening and how to find it. A voucher for discounts on the opening day encouraged attendance at the launch – and helped owner Janice Brown to identify those coming in response to specific promotions. The launch was, she says, “a real success” with over 170 people and lots of sales.
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