Chat GPT and AI technologies like it are scarily powerful. In common with other scary forces (fire and electricity spring to mind), its effects are going to be dramatically good and bad, often in unintended, unpredicted ways. Care and wisdom will need to be taken.
I don’t think that humanity’s record is looking too good on that front right now, but we don’t have to just hope for the best. Individually, we can act to use it well (especially whilst it is free of everything, including ads). How might we at Real Branding use it, now? My thoughts at the moment are that:
– As a quick, second opinion, it has clear value in relation to decisions around policy making, coding of website functions, efficient database structuring and more.
– As a research tool for scanning and summarising work that is already out there, it is just brilliant (though not up to date: it has no post-2021 data).
As a substitute for individual thought, reflection and writing though, Chat GPT is dangerous. It’ll be all too easy for a procrastinating student to give it a sufficiently distinct task, to get a genuinely unique essay, in moments. A thousand words on the impact of the philosopher Karl Popper, written in the style of Hemingway? Ready in 30 seconds. Of course, the student won’t have learned a thing, except how to cheat well. Looking at how our country and others have been governed lately, a cynic might say that’s a core survival skill in the modern world. We, though, can use it to do our jobs better, improve our productivity, avoid pitfalls – and hold those who would use it badly, to account.
You can sign up and try Chat GTP here: https://openai.com/blog/chatgpt/
The two requests I gave to Chat GPT were:
– Write terms and conditions for a UK branding and website development agency.
Answer 1: Terms and conditions for a UK branding and website development agency
These Website Standard Terms and Conditions written on this webpage shall manage your use of our website, Webiste Name accessible at Website.com.
2. By using our Website, you accepted these terms and conditions in full. If you disagree with these terms and conditions or any part of these terms and conditions, you must not use our Website.
3. License to use website
Unless otherwise stated, we or our licensors own the intellectual property rights in the website and material on the website. Subject to the license below, all these intellectual property rights are reserved.
You may view, download for caching purposes only, and print pages from the website for your own personal use, subject to the restrictions set out below and elsewhere in these terms and conditions.
You must not:
– republish material from this website (including republication on another website);
– sell, rent or sub-license material from the website;
– show any material from the website in public;
– reproduce, duplicate, copy or otherwise exploit material on our website for a commercial purpose;
– edit or otherwise modify any material on the website; or
– redistribute material from this website except for content specifically and expressly made available for redistribution.
Where content is specifically made available for redistribution, it may only be redistributed within your organisation.
4. Acceptable use
You must not use our website in any way that causes, or may cause, damage to the website or impairment of the availability or accessibility of the website; or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity.
You must not use our website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software.
You must not conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent.
You must not use our website to transmit or send unsolicited commercial communications.
You must not use our website for any purposes related to marketing without our express written consent.
5. Restricted access
We reserve the right to restrict access to areas of our website, or indeed our whole website, at our discretion and without notice.
If we provide you with a user ID and password to enable you to access restricted areas of our website or other content or services, you must ensure that the user ID and password are kept confidential at all times.
We reserve the right to disable your user ID and password at any time in our sole discretion without notice or explanation.
6. User content
In these terms and conditions, “your user content” means material (including without limitation text, images, audio material, video material and audio-visual material) that you submit to our website, for whatever purpose.
You grant to us a worldwide, irrevocable, non-exclusive, royalty-free license to use, reproduce, adapt, publish, translate and distribute your user content in any existing or future media. You also grant to us the right to sub-license these rights, and the right to bring an action for infringement of these rights.
Your user content must not be illegal or unlawful, must not infringe any third party’s legal rights, and must not be capable of giving rise to legal action whether against you or us or a third party (in each case under any applicable law).
Scope of services: The agency will provide branding and website development services as outlined in the project proposal and/or contract. Any additional services requested by the client will be subject to additional fees.
Payment terms: The agency will invoice the client for 50% of the total project fee upon signing of the contract and the remaining 50% upon completion of the project. Payment is due within 14 days of the invoice date.
Termination: Either party may terminate the contract at any time by providing written notice to the other party. In the event of termination by the client, the agency will be entitled to payment for any work completed up to the date of termination. In the event of termination by the agency, the client will be entitled to a full refund of any fees paid.
Confidentiality: The agency and its employees will maintain the confidentiality of all client information and will not disclose it to any third party without the client’s prior written consent.
Intellectual property: The agency retains ownership of all intellectual property rights in any materials developed as part of the project, unless otherwise agreed in writing. The client will have a perpetual, non-exclusive license to use such materials for the intended purpose.
Warranties: The agency warrants that it will perform its services in a professional and timely manner. The agency makes no other warranties, express or implied, and specifically disclaims any warranty of merchantability or fitness for a particular purpose.
Limitation of liability: The agency will not be liable for any indirect, incidental, or consequential damages arising out of or in connection with the project or these terms and conditions. The agency’s total liability to the client for any claim arising out of or in connection with the project or these terms and conditions will not exceed the total fees paid by the client to the agency under the contract.
Governing law: These terms and conditions and any disputes arising out of or in connection with the project or these terms and conditions will be governed by and construed in accordance with the laws of England and Wales.
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