Dream Car Giveaways

Our rebrand and website turbocharged Dream Car to be the UK no.1

The Brief

Established early in 2018, Dream Car Giveaways is owned and run by three young petrol heads who started a Facebook page about high performance vehicles, and holding competitions for cars which fellow enthusiasts could win in a highly transparent, exciting way. They came to us in late 2018 needing proper branding and a website capable of handling levels of visitor traffic which their technology was struggling with. They were getting around 20,000 regular visitors and several thousand ticket sales each month. The new site and brand were launched in February 2019. By December, ticket sales hit 60,000. By June 2020, they reached over 600,000, with orders at peak times coming in at 2 or 3 per second, for over an hour at a time. Sales in 2020 and 2021 exceeded £19,000,000.

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What we did

  • Branding & Identity
  • Illustration
  • Information Architecture
  • Logo Design
  • User Journeys
  • Website Design
  • Website Design
Before & after social media badge: Where space is tight, the new DC badge is more powerful, more exciting and more readable.
Our visual ID guide includes everything a competent artworker needs to apply Dream Car’s dynamic look, consistently.
Trustpilot and Facebook user feedback: almost all comments are positive and most specifically reference how good the website is.
Fast mobile performance: despite holding hundreds of thousands of large photos, the site loads quickly on all devices, including the iPhones favoured by its core demographic.

“Real Branding transformed our business. We had many months of growth so rapid, it scared others away. Not them.”

Marcus HicklinCo-founder & Director, Dream Car Giveaways

“Looks good, miles easier to navigate and runs so much smoother.”

Customer feedbackDream Car Facebook page

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